We provide a few different types of video production here at the 304 Collective, and our process differs slightly for each project.  We customize our workflow to match your project each time. Working with An In House Marketing Team When we work with an existing marketing team, we know that you have already spent a lot of time carefully crafting a vision for your video.  We take our cues from you in making every decision for your film. Pre-Production Our pre-production process will discuss all aspects of your video, from overall vision to timelines and tiny details, so that we can be prepared to fill all the technical needs on our end.  We provide the video production crew to bring your ideas to life. During [...]

As your organic reach on social media decreases with each passing day, it is never more important to have a solid email list.  For me, the biggest struggle in maintaining an email list is finding the time.  I've solved that problem with an RSS automation through MailChimp. 

The only constant about video marketing (and marketing in general) is that it's always changing. We've watched the share of people who are watching videos on their mobile devices (vs desktops) steadily increase over the past few years.  We've adjusted to take advantage of different screen sizes and resolutions.  Today we're talking about not just where they are seeing your content, but HOW. Most of the people viewing your content on their mobile device are watching with the SOUND OFF. As a company that focuses heavily on quality audio, this stings a bit.  We know that audio is more than half of the story.  A well-edited voiceover or interview, combined with just the right music can capture emotion like nothing else.  But how do you [...]

It's finally time to share the big news we've been working on with everyone: WE BOUGHT A BUILDING!  We're super excited about the future of this space, and how we can use it as a home base for our businesses and as a hub to help our local creative community. While we had casually looked into a few places over the past few years, we weren't exactly seriously hunting for a new place, or to make the leap into property investment.  We have been really happy in our current studio, so we didn't have an urgent need to move.  I just stumbled on the for sale sign on this building a few months ago, got some details on it, and everything just seemed right. We [...]

Photo by Amberlee Christey Photography Adding video to your workshop, retreat, or conference is a great way to get the most out of your event.  In the short term, the attendees of your event will see the video and share the experience with others.  This kind of social marketing can create long term buzz for future events and your business as a whole. Video Creates a Passive Income Stream Photo by Amberlee Christey Photography If you are hosting an educational retreat or workshop, you already know that the information shared has value.  Those who attend your retreat in person already recognize that value.  Having the educational content recorded and professionally edited gives you the option to share this content with those [...]