Once you've put the work into writing a great quality post, don't let it live on your website in obscurity. Get the most mileage out of your newest valuable piece of marketing material by repurposing it into many different pieces of content for your clients.

A blog can be a great way to add new content to your website, connect with and educate your clients, and with just a few extra steps, can become a major boost to SEO.

For this final challenge to prepare for our weekly marketing session, we will assemble media and brainstorm ideas for future postings.  This will give us a HUGE headstart on the actual content that we will post throughout the year.

This week we are going to focus on establishing or performing critical updates to our social media pages.  Having a robust social media presence tells both clients and search engines that your business is active, relevant, and engaged.  It can also take up a lot of your time, which is why I've worked it into my regular Monday workflow.  This week we'll perform necessary updates and set up to make Mondays a breeze this year.

Have you ever sent an email inquiring about services and never received a response?  I have. I certainly didn't send a follow-up.  I hired someone else. We all know this feeling as a client. As a business owner, we know that missed emails mean lost business and a bad reputation. We also know that feeling of receiving an entire mountain of email every day and feeling a complete sense of overwhelm when we open our inbox to see pages of messages or see that little red number on our phone's email icon growing and growing. Goal: Inbox Zero Hear me out.  I know it sounds lofty.  But you can get this done in a few hours, and now (during your slow season, when you likely [...]