You’ve probably heard the old adage “Content is king.” This is just as true now as it always has been, but we like to take it a step further. Story is king. […]

So you've decided that it's time for a Brand Film.  You know it's the best way to get your message out to your clients, to capture their interest in just a few seconds, to convey the feeling you put into your work.  You've decided to make the investment in your business. Now what? Well, once you've contacted us and signed your contract, then the work begins. We schedule a time to meet with you and discuss the vision for your film.  From the very moment, your film begins to work for you. Some clients come to us with a very clearly defined brand.  They know exactly what they want to say with their video, have a clear direction for both their business and their clients. [...]

I don’t know about you, but I love movies that are well produced. There’s something really amazing about our ability to be fully engaged in a film and suspend reality when there are no distractions by poor decisions or poor execution in a movie. One of the techniques to really help set the scene and establish location and context is to use wide overhead images, and aerials are one of my favorite vantage points in film. Until the last few years, cinematic aerial shots that we saw on the big screen were limited to those studios with really big budgets. It required the filmmakers to rent specially-equipped helicopters, loaded with high-end stabilizers and cameras, and the crew that could operate them along with it. The cost [...]

Live video has taken the internet by storm, and with good reason!  The engagement with video can't be beaten, and with platforms giving such priority and up front featuring to live video, there's no better way to reach your audience.  You see the people and pages that you follow going live, and you see the amazing number of views that they are getting, you want to try it too. Before you click that record button, there are some important things to know about how to make your live video a success. First, know that Facebook counts 3 seconds as a view.  3 seconds.  Traditional statistics on web video tell us that you only have 30 seconds to capture the attention of your audience; for live [...]

We’re currently on a summer co-working break!  We’ll host pop up events at the studio when there is interest and availability, then will schedule regular workdays again in the fall. Be sure you’re following along on the 304 Collective Facebook page to stay in the loop on events. Mondays from 9am-2pm the 304 Collective will host coworking for creatives. […]