At some point in time, we all struggle for content.  We know that the number one thing our clients (and search engines) want from us is quality content, but it's hard to constantly produce that kind of quality.  I want to talk about a few different types of content that you should be using on your website and social media channels to keep your pages fresh and relevant. 3 Types of Video Content Every Business Needs For each of these types, you should try to publish images, video, and well-written copy to share your content.  Having a variety of media in each category will establish your website as a trusted voice in the field and keep your audience engaged. Campaign Content Campaign content is information that [...]

Tuesdays Together Morgantown is a group of creative entrepreneurs who meet on the 2nd Tuesday of each month to connect over a variety of business topics. March's topic was Accounting and Finances.  Download the full guide here. We were so happy to welcome Beverly Ryan from Northstar Accounting and Financial Services to share her expertise and answer some of our questions.  Knowing that this is such an important (and confusing) topic for many creatives...and we had some snow storms in the area...we accepted questions both in the Facebook group and at the meeting.  Thanks to everyone who had a shared a question and helped to educate us all.  Here's a brief summary of the meeting. Accounting and Finance Basics This topic can be super weighty.  In the [...]

We've mentioned licensed music around here before, but we want to talk a little bit about exactly why it's so important. We also want share our resources on finding good music, because that it one of the most common questions that will come to us from others in the field. Now, we could just say that it's illegal to use music that hasn't been properly licensed and leave it at that.  Filmmakers and photographers have faced very expensive lawsuits over misuse; more often they just have their work removed from the internet and an unhappy client. Neither of those things are things we want to deal with. Honestly, that's not the main reason we license music though.  As artists, we know the struggle.  It's not easy for [...]

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For the past year, I've been one of the leaders of a local chapter of the Rising Tide Society: Tuesdays Together Morgantown.  We are a group of creative entrepreneurs who meet on the 2nd Tuesday of each month to connect over a variety of business topics. I'm going to start providing a recap of our meetings, but I really hope to see you in person at a future meeting, because that is where the real connection happens! Download the full guide here: Growth & Scaling This month we talked about some of the things that are holding us back in business, keeping us from growing further. If you had a clone, what one business task would you hand off to never have to deal with again? [...]